Experience
Gabriela Hearst
Ecommerce Coordinator | September 2023-Current
Oversaw all product uploads, ensuring products are uploaded to the website adhering to brand guidelines.
Worked with outside vendors to handle inventory management and operational challenges.
Maintained the marketing calendar, scheduling email as well as SMS messaging efforts to highlight new collections, stories, and visually merchandised pages.
INTERMIX
Site Merchandiser | February 2022-April 2023
Implemented dynamic ecommerce merchandising tactics while working alongside the editorial team to ensure brand consistency and drive home results.
Curated fashion edits to highlight latest products and seasonal trends, directly resulting in a near-50% increase in conversion rates prior to joining the company.
Directly managed hundreds of weekly product activations to highlight new designers and products on a rotating basis.
goop
E-Commerce & Site Merchandiser | September 2021-February 2022
Maintained all site merchandising in category pages, landing pages, featured shops, and editorial content.
Merchandised right rails for shoppable stories.
Assisted with newsletter module process through merchandise (stock and launch dates), tests, creative, copy, and links with stakeholders.
Updated the mega-navigation 3+ times a week with new content and merchandise across sections of the site.
Mansur Gavriel
Marketing & Creative Intern | May 2021-August 2021
Supported with product launch and lifecycle, including photoshoots and graphic design.
Facilitated sample trafficking and closet organization.
Managed product gifting to establish brand relationships with influential creators.
Assisted with developing creative ideas and improvements for social media.
Black Dog 8
Wholesale Intern | Jan 2021-April 2021
Utilized Adobe Illustrator and MailChimp to launch successful email campaigns.
Conducted sample inventory and visual merchandising to maintain showroom organization.
Managed vendor relations and negotiated payment and shipping terms.
Researched new, up-and-coming brands and retailers for future partnerships.
Free People, URBN INC
Sustainability Intern | Sept 2020 - Dec 2020
Collaborated with the Director of Sustainability to locate opportunities and solutions for the brand.
Created a sustainable action plan to educate consumers on care of clothing and lessen impacts.
Utilized the Higg Index to measure overall impact of the company, proposed plan, and products.
Designed a visual presentation of the sustainable action plan with accurate information and Higg Index recommendations.
Reformation
Sales Associate | Oct 2019-Feb 2021
Communicated sustainable practices and actions the company was conducting.
Created long lasting clientele through engaging sales practices.
Studied environmental impact on clothing styles.
Maintained a positive, inviting atmosphere for the team as well as clients.
Education
Bachelor of Business Administration, Marketing
Concentration in Sustainability
August 2018 - December 2021
Consistently made the Dean’s List four years in a row.
Skills
Software & Social Media Skills
TikTok, Instagram, Facebook, Twitter, Snapchat, Pinterest, Microsoft Office Suite, Google Workspace, Sales Force Commerce Cloud, Shopify, RLM, KWI, Opal, Domo, Amazon Web Services, Wordpress, Spree, Klaviyo, Attentive, MailChimp, ShipStation, ZenDesk, Slack, & Beginner in Adobe Illustrator, Adobe Photoshop.
Personal Skills
Project Management, Time Management, Organizational, Communication, Team Player, Personal Styling, & Detail-Oriented